Conclave delves into the secretive process of electing a new pope, offering a behind-the-scenes look at the Vatican’s inner workings. While the film was anticipated to appeal to older demographics, its dramatic narrative and complex characters struck a chord with Gen Z viewers. The movie’s portrayal of power dynamics, moral dilemmas, and institutional intrigue provided fertile ground for online engagement.

Social media platforms, particularly TikTok and X (formerly Twitter), became hubs for Conclave-inspired content. Users created fancams of cardinals set to pop music, humorous skits reenacting scenes, and memes comparing the conclave to reality TV shows like RuPaul’s Drag Race and The Bachelor. This blend of reverence and satire allowed Gen Z to connect with the film’s themes in a uniquely modern way.

From Fiction to Reality: The Real Conclave’s Viral Moment

The timing of Conclave‘s release coincided with the real-world papal conclave following Pope Francis’s death in May 2025. This overlap amplified interest, with many drawing parallels between the film’s narrative and actual events. The real conclave became a trending topic, with live updates, discussions, and memes flooding social media. A seagull perched near the Sistine Chapel’s chimney, reminiscent of a similar incident in 2013, became an unexpected symbol of the event, further fueling online engagement.

One notable example is the parody account “Pope Crave,” which started as a fan page for the film but evolved into a semi-serious source of updates on the actual conclave. The account’s blend of humor and information attracted a substantial following, leading to the creation of a fan zine that raised significant funds for human rights organizations.

Why Gen Z Connects with Conclave

Several factors contribute to Conclave‘s resonance with Gen Z:

• Institutional Critique: The film’s exploration of power struggles and moral ambiguity within a longstanding institution mirrors Gen Z’s skepticism toward traditional authority structures.
• Aesthetic Appeal: The Vatican’s opulent settings and the cardinals’ ceremonial attire provide a visually rich experience, aligning with Gen Z’s appreciation for “camp” and theatricality.
• Interactive Engagement: The film’s content lends itself to reinterpretation and parody, allowing for creative expression through memes, videos, and discussions.
• Timely Relevance: The real-life papal conclave occurring shortly after the film’s release created a unique convergence of fiction and reality, enhancing the film’s impact.

Conclusion

Conclave‘s unexpected popularity among Gen Z highlights the generation’s ability to find relevance and humor in traditional narratives. By transforming a solemn religious process into a canvas for creative expression, Gen Z has demonstrated a unique approach to engaging with cultural and institutional themes. This phenomenon underscores the evolving landscape of media consumption and the power of social media to redefine audience engagement.